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Nvidia recently announced a new graphics-processing unit (GPU) capable of supporting 8K video playback.

“With the launch of the Turing chip this week, Nvidia has solidified its market leadership position in the graphics and AI space,” Geeta Chauhan, chief technology officer with Silicon Valley Software Group, said in a recent note sent out to clients.

“The new ray tracing engine will further expand Nvidia’s footprint in the high end visualization for the movie industry and take over the large graphics rendering farms used for special effects generation,” said Chauhan.

Shares of Nvidia slid as much as 1.2% to $256 in trading Thursday ahead of the chipmaker’s second-quarter earnings report after the closing bell.

Wall Street analysts expect the company to post adjusted earnings per share of $1.85 on revenues of $3.11 billion for the quarter ended June 30, according to Bloomberg.

Read the full article from Business Insider here

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