Need to optimize its roadmap to reduce churn and capture key revenue opportunities

A leader in automotive software faced challenges with customer churn and sales growth due to an inefficient product roadmap. SVSG introduced a structured process to score and prioritize features based on customer feedback, competitive differentiation, and revenue potential. This allowed the company to build functionality that addressed customer needs and create a competitive advantage in time for their key annual conference. As a result, company was able to maximize revenue opportunities and reduce churn by aligning product development with market demands.