Pavemint A Fast Follow with a Maximum Value Product Disrupting the Parking Industry




4 months


Los Angeles, CA


CTO Consulting, Delivery Acceleration, Team Augmentation


International design agency Phantom had been working with the team at Pavemint to bring to life a design for a new product that would disrupt the parking industry. The Pavemint team had honed in on an opportunity to tackle a fast growing marketplace, similar to Airbnb, but for parking. They had recognized that the existing companies in the market had validated a need for a robust platform but had entered it with sub-par products that lacked effective marketing and distribution; competencies’ that were core to the Pavemint founding team.

With Phantom’s track record of branding success and the clear market opportunity ahead, Pavemint was bullish on their chances for success. What they needed next was the technology leadership to deliver a scalable product before the market opening for a “fast follow” disappeared. Phantom and Pavemint collectively called in SV/SG as the partner to lead the technical development and bring to market a maximum value product that could eclipse the existing VC funded competitors.


Pavemint’s initial goal was ambitious: launch of their product at a high profile conference less than 4 months away. This launch needed to be more than a minimum viable product. A fully functional native app with a broad feature set would be required to enable the product to grab meaningful market share quickly.

The application itself required the design and development of a two-sided marketplace. On the supply side the user experience needed to be flawless for parking host while the demand (or discovery) side required a perfectly tailored solution for drivers. This along with form factor execution and scalability of the app to handle millions of users within weeks of the launch would define success.


SV/SG selected CTO Gil Edelman to lead the project.  Gil Edelman worked with stakeholders at Pavemint and Phantom to understand the value proposition that Pavemint would bring to its customers. He then leveraged these goals to determine the best-fit technologies for the product, designed a product roadmap with weekly deliverables leading up to the aggressive launch date, and produced a system architecture diagram that put the various technologies and tools into context. Once Gil had completed this first phase of development, he tapped into SV/SG’s vetted engineering team to select a team of five senior software engineers whose backgrounds catered to the technologies of the product.

The SV/SG team worked closely with Phantom’s team to satisfy Pavemint’s needs. Together, they identified key constituents and developed assumptions and value propositions which would be used to guide the creation of a feature set. As the Phantom’s marketing strategy for launch evolved and viral marketing plans were designed, the SV/SG team iterated to support these changes. While SV/SG addressed the mobile reliability challenges that other Pavemint competitors faced, Phantom designed intuitive user flows that competitors lacked. The joint effort, rooted in Silicon Valley best-practices, delivered the successful launch of Pavemint’s product.


The strategy of launching a maximum value product as a fast follow to a ripe market opportunity worked. Pavemint is the fastest growing parking App in Los Angeles and has more parking spaces available to its users than the competition. Lean more at or download Pavemint from the app store to take the hassle out of parking.

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