Growing a Country Through Crowdsourcing Government of Malaysia Increases the Competitiveness of Citizens in Digital Economy Government of Malaysia




2+ years


Kuala Lumpur, Malaysia


CTO Consulting, Sprint Planning, Delivery Acceleration, Team Augmentation


In 2014, the Government of Malaysia approved a 5-year mandate to employ 350,000 citizens through digital labor by 2020. The objective of this mandate is to bring the country’s bottom 40% of household income earners (B40) out of poverty by allowing them to earn additional income through the performance of microtasks. Consideration is also given to the stimulation of the country’s overall economy. The mandate seeks to accelerate the current efforts of Digital Malaysia, a program designed to advance the country’s developing digital economy.

SVSG worked with Crowdsource Asia (CSA) to develop a go-to-market strategy, designed to bring crowdsourcing technology to the citizens of Malaysia.


According to the Institute for Management Development’s World Talent Report 2014, Malaysia ranks as the fifth most competitive nation in the world in regards to the talent pool available for enterprises operating in their respective economies.

Digital technology has the potential to serve as a core contributor to Malaysia’s economy as the country has a long history of investment in technology. In 1996, the National IT Council began the National IT Agenda for the implementation of Vision 2020 with the objective of making Malaysia a modern state by year 2020. In 2005, the National Public Policy Workshop unveiled a plan to increase ICT initiatives, which resulted in a record 25.3M internet users in Malaysia by 2012.

The Digital Malaysia initiative began in 2011 as a means to develop ICT initiatives already in place, shift the economy’s focus from supply to demand-based and increase the gross national income.

The performance of microtasks in public and private enterprises was identified by the government as a means of providing additional income for B40 earners. To provide such job opportunities to B40 workers and enhance their standard of living, the Government of Malaysia faced the challenge of delivering social and economic impact in the nation at an accelerated pace. They also needed to increase the demand for microtasks performed by Malaysian workers both in Malaysia and across the globe. B40 workers themselves face a highly competitive marketplace, requiring them to compete against more experienced and qualified candidates.


SVSG partnered with Crowdsource Asia (CSA) to perform a market landscape of the digital work economy and formulate the solution provided to the Government of Malaysia. SVSG’s strategy for the Government of Malaysia was rooted in three components: market/business analysis, build vs. buy assessment and roadmapping/planning. This strategy was designed to facilitate the execution of technical due diligence, system integration and custom technology development.

Market/Business Analysis

The market and business analysis consisted of the following elements: a capability assessment, gap and risk analysis, and market landscape research. This framework was employed to define the key areas of digital work where the Malaysian Government could most effectively engage with its citizens and their specific skill sets.

Build vs. Buy Assessment

A build vs. buy assessment of vendors in the market was created and used for product scoping. The assessment allowed SVSG to:

  • Identify emerging technology vendors who offered off-the-shelf solutions with the capability to serve as pieces of the overall product
  • Identify gaps in the vendor marketplace that would require custom development
  • Establish a cost-effective way to deploy a solution while still accomplishing all business objectives
  • Deliver an extensible system architecture, which did not tie the client into long-term dependency with a particular vendor

Roadmap and Planning

SVSG CTOs designed a product roadmap to be deployed in phases, which allowed for an iterative product launch and a quicker release. The first version of the product was released within eight weeks.

Consideration was given to the project’s time, resource, and budget constraints. SVSG prioritized initiatives to efficiently deliver the desired solution including the establishment of the core infrastructure and the local server deployment.

Execution: Custom Technology Development

An SVSG CTO led the initiative to execute, build and integrate third-party solutions with a custom technology solution. The custom technology execution plan was aligned with the Government of Malaysia’s go-to-market strategy.

SVSG led a cross-geography team to develop against the execution plan. Using agile methodologies, SVSG was able to release versions of the product iteratively which allowed end users to provide feedback during the development. This feedback was then incorporated into the final product which provided a better user experience.


The solution provided by SVSG continues to accelerate the Malaysian government’s objective of becoming a global digital hub by 2020. To date, 3,000 Malaysian workers have been trained in basic digital skills and are now performing digital work. The acquisition of these digital skills has enabled workers to perform online work, increase their opportunities to earn additional income and maximize their competitiveness in a global digital community through crowdsourcing technology.

SVSG’s work with CSA also resulted in a build vs. buy assessment, which helped the government save significantly on costs through the identification of viable and optimal technology solutions. These solutions allowed them to obtain more functionality at a faster pace than would have been possible if they had tried to build such technology by themselves.

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